Why Website Maintenance is Key to a Successful Website

Just like any software, websites require maintenance to keeping the site working properly. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.

 

Websites Are Not a “Set and Forget”

If you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime can lose you potential customers.

 

The Benefits of Maintenance

Many people don’t realize the benefits of site maintenance:

  1. The website performance, it’s load time, downtime and uptime, is all dependent on the WordPress software and plugin functioning as they should ( and on the recent version).
  2. The website growth, it’s fresh content, analytics monitoring and design changes, is all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.

 

Maintenance Workflow

At Cloud 9 Plus Creative we take great care to first backup the website, and check the website after our updates for any issues. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.

 

Dangers of Do It Yourself Maintenance

Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).

 

It Costs More to Fix Than to Maintain

Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.

 

Call in a Professional

 

Why not deal with what you know best and let us deal with what we know best? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.

If you’re interested in securing a maintenance contract for your web site, contact us to learn how we can keep your site in proper working order.

10 Instagram Hashtags – Do’s and Don’ts For Getting Quality Engagement & Attracting Followers

When it comes to Instagram, using hashtags, and more specifically, choosing the RIGHT hashtags can make a massive difference in the amount of engagement your photos receive and the amount of targeted users you get visiting your feed.

Why is it important to have targeted users visiting your feed and not just random ones? Well, those targeted people are the ones who are most likely to truly enjoy your content (not just one picture, but all of them!) and the chances of them following you, and potentially becoming a long term supporter are very high.

What more could you want?

Remember, targeted users or your “target market” are the people you think would be interested in your content / business / products / services, etc. To be successful on Instagram (and business in general) you need to always keep this person in mind and to be creating specifically for them..

So, with that being said, I want to share with you my Top 10 Do’s and Don’ts when it comes to using Instagram Hashtags:

DON’Ts

  1. Don’t use hashtags that are too popular. Generally speaking, any tag with over 1 million posts associated with it, is too big. When you add this tag to your photo, your image may appear in the tag for a split second, but is almost immediately buried by 100’s of other images that were added to the tag at the same time. This is a waste as it’s highly unlikely anyone will see your image within this tag. *If you have a large following and get substantial engagement very quickly, you may be able to use a tag of this size. For example, if you make it to top posts of a tag this size, then by all means, use them, but if you don’t these probably aren’t the tags for you. (My suggestion? Try tags between 5,000 – 500,000)
  1. Don’t use irrelevant hashtags. #love and #happy may describe the feelings your image gives you, however if your entire feed isn’t about or promoting love and happiness, these tags become irrelevant and can attract the wrong audience. See Do #1 for an alternative.
  1. Don’t choose hashtags based on a single photo or use new hashtags for every photo. This is a haphazard strategy that could bring you likes one day, but not the next day. Consistency is key and choosing hashtags on a whim may hinder your success. See Do #3 for suggestions.
  1. Don’t copy your competitors hashtags exactly. Sure, checking out what your competitors are using is a way to get a head start on your Hashtag research but don’t trust them as the expert. Set yourself apart, be unique, select tags for YOUR business and YOUR audience.
  1. Don’t use hashtags that contain jargon or industry keywords. This is a surefire way to attract your competitors and not your target market! Think about each and every hashtag you use.. Would your target market search for this? If not, don’t use it. For example, if I was looking for a graphic designer I might search #logodesign, not #adobeillustrator.

DO’s

  1. Do use hashtags that are descriptive of the content you share on a regular basis. This is a big one. When you use hashtags that describe your content, you avoid misleading your visitors. If they click the hashtag #instagramtips and end up on my feed, they’re going to be happy to have found exactly what they were looking for (and probably give me a follow!)
  1. Do use 30 hashtags. Instagram allows you to use up to 30 hashtags on your posts and I recommend using ALL of them. Each hashtag exposes your account to a variety of potential followers (and clients!). The more exposure you get, the better, right? Don’t limit yourself by using too few tags. (And don’t listen to the haters who say using 30 tags is desperate! Let them struggle to gain traction on IG while you take off!)
  1. Do create a “set” of hashtags that will work for every picture in your feed. By selecting a combination of tags that describes the content you regularly share, and tags you believe your target market is looking for, you’ll easily attract the right audience to your feed, each and every time you post. Save these as a note in your phone so you can easily copy and paste onto your posts. *If you find this is difficult, you may want to reign in the focus of your account. An account that is too broad is not destined for success on Instagram.

  1. Do conduct hashtag research. Using the search bar in Instagram, look for keywords that describe your account. From there you will be given a list of potential hashtags. Check out their post count, the images shared within it and ask yourself if it compliments your content. Also, be sure to consider if your target market would search for that specific tag. If so, add it to your set!
  1. Do change your tags every few weeks to month. If you find your set of hashtags is no longer giving you good engagement, or you’ve hit a plateau, consider switching up your set. Start by changing 10 to see if that makes a difference. A good way to tell which hashtags are working for you is to check which ones you’re making “top posts” for. These will give you elongated exposure so keep those. Swap out the others until you’re making top posts for all 30!

Well that’s it, my Top 10 Do’s and Don’ts for Using Instagram Hashtags! If you implement these, I’m certain you will see a rise in not only in your engagement but your followers as well, as you attract the right people to your feed who actually care about and enjoy the content you share on a regular basis!